How ERP helps sales/marketing process automation?
Technology is getting more flexible day by day while everything under technology is quite automated by the latest features and functionalities.
Since its inception, ERP has developed consistently in a remarkable way by offering the greatest way to raise the efficiency level of any type of organization. Even if we are specifically discussing the sales or marketing process, it will take a long time to explain the advantages of an ERP.
By analyzing several market strategies, some common areas are found as the core beneficial area of an ERP in terms of sales and marketing processes. Ensuring the highest level of sales is the major concern for any type of organization while ERP enables strategic and rule driven workflow to enhance the sales opportunity. Employees can easily access the real time, well organized, and centralized data which is related to the sales perspective.
Rather than that, ERP reduces the human errors by automating every sales process step by step while minimizing the chances of mistakes. Delivery deadline, sales invoice, order management, accurate lead times everything is well managed through an ERP system. No need for any types of human intervention to maintain or keep track of the sales calculations. Organizations can easily track their desired data at any time from the centralized database. For any type of further sales related decision can be made based on the daily/weekly/monthly/yearly comprehensive report which is automatically generated through an ERP system. This comprehensive report also helps to determine the state of sales and marketing progress by comparing the previous sales. On the other hand, an ERP helps to forecast the upcoming sales trend by analyzing the demand of the recent market. Here, chances of opportunity creation for new sales are getting extremely high because of distributor wise demand forecasting.
Now, if we are talking about marketing process automation, it's also related with the sales processes through improving the marketing strategy for increasing the sales. From an unified dashboard, the marketing team can access the real time data on whatever they want. Based on the previous and existing data, the marketing team can take data driven decisions for making the sales stage more effective. The marketing team can track the detailed product insights to figure out the market demand based on the amount of the sold product.
End of the discussion it's clear that an ERP is able to automate the sales and marketing processes by integrating everything with each other. For an organization sales and marketing both are equally important in terms of organizational profitability while an ERP helps to automate both.